About

Next Level ITAM Best Practices

Our Mission


Enabling individuals to advance their ITAM program for the future by providing next-level IT Asset Management best practices knowledge. These practices create a symbiotic relationship between ITAM and departments such as IT Security, IT, Finance, and HR by working in tandem to provide heightened information quality which significantly reduces risks, creates greater financial benefits, further enhances compliance, and increases efficiencies.

About ITAM IQ and Our Services


The IT asset touches every dollar, euro, pound, and yen your organization generates in revenue, yet it fails to get the "business asset" priority it deserves.


ITAM IQ was founded to elevate the understanding and adoption of IT Asset Management through vendor-neutral education. ITAM is a program, not a project, and there is no end to the need for quality information, secure data, and responsible ownership.


To responsibly, securely, and efficiently achieve business goals in today’s tech world, organizations must acknowledge the symbiotic relationship between business departments and ITAM, as this core competency orchestrates data curation and delivers quality information the organization can act on.


ITAM IQ's best practices certification courses, workshops, leadership briefings, free Library resources, and subject matter expert engagements empower you to bridge the gap between your technology and your business.

About Our Founder


Keith Rupnik

Master of Science in Information Technology
BS Computer Science

Email info@biztechunified.com Follow BTU on LinkedIn

Keith Rupnik, a seasoned technology professional, embarked on his journey in the early 1980s as a software engineer. Over the course of 20 years, Keith honed his skills and held various roles, including software developer, manager of software development teams, and software product manager. However, in 2006, Keith discovered a new passion: teaching and consulting in the realm of IT asset management (ITAM).


With his extensive experience, Keith has worked with organizations of all sizes and types across the globe, empowering IT asset managers and professionals to excel in managing their organization's IT assets while effectively communicating their value. His knowledge encompasses a wide range of ITAM disciplines, including program management, software asset management, hardware asset management, cloud asset management, and mobile asset management.


Moreover, Keith's breadth of experiences has provided him with a profound understanding of the importance of implementing ITAM as a core competency that involves all key departments within an organization. He has delivered impactful presentations to audiences numbering in the thousands, sharing his expertise on ITAM, and has developed comprehensive course content.



Above all, Keith is a firm believer in the significance of continuous education. To him, learning is as essential as breathing, as it allows individuals to absorb knowledge and articulate well-formed thoughts. With Keith's expertise and dedication to education, he remains at the forefront of ITAM, equipping organizations and professionals with the tools they need to succeed.


Look to his ITAM IQ Library posts with that mission in mind.


Check our ITAM IQ's Library
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